Many of us, have from time to time, received unsolicited emails or other messages from unknown sources, or businesses keen to advertise an event or product through content marketing. It is important to note however that in Australia, legislation known as the Spam Act 2003 (Cth) (“the Spam Act”) sets out rules [...]
The .au Domain Administration (auDA) announced new licensing rules to the country code Top Level Domain (ccTLD) effective on 12 April 2021. The ccTLD is an Internet top-level domain, which is generally used or reserved for a country, sovereign state, or dependent territory and is identified with a country code. [...]
In today's world, brand management and protection strategies are the key to the success of many businesses. Business owners are continuing to move their businesses online focusing on remote sales and developing new remote products and services in this new world. New markets are also opening up to many businesses [...]
Many of us, have from time to time, received unsolicited emails or other messages from unknown sources, or businesses keen to advertise an event or product through content marketing. This would seem to have become even more rife during the COVID-19 period, as businesses have sought to expand their offerings and [...]
In today’s digital world, internet search engines are widely used to find and locate data based on key search terms. Search engines will usually provide a list of websites or images it considers relevant or connected to your search terms, and some sites are ranked higher than others in terms [...]
In an interesting matter for the Australian Trade Marks Office, global icon Victoria Beckham has sought to rely on her reputation in relation to her initials ‘VB’ in opposing two recent trade mark applications by a third party, VB SKINLAB PTY LTD, for its logo’s ‘VB SKINLAB’ and ‘VB SALON [...]
Recently, the outbreak of COVID-19 has seen many businesses change their business strategies and business models to cope with the impact of this pandemic. Some businesses have been unable to operate at all, while others have had to scale back their usual operations or expand and engage in markets that [...]
With the prevalence of the internet and social media, growing your brand and your business and connecting with markets overseas has never been easier. In navigating this era of globalisation, it is important that business owners trading under valuable brand names or using other types of trade marks in the operation [...]
The rise and prevalence of advertising via influencers on social media sites has experienced rapid growth. In recent times however, the lack of disclosure by certain influencers of their commercial relationship with the brand owners of the brands which they advertise to followers has been brought to the forefront and received [...]
A trade mark is a way of branding and identifying a product or service, and distinguishing those products or services from competitors. Over time, the concept of what is considered to be a trade mark has expanded and can include a logo, word, colour, sound, smell, phrase, shape, picture, movement, number, [...]
