Stefano Mazzeo

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Advertisers Beware – Social Media Influencers paid to promote products must disclose the commercial nature of their posts

The rise and prevalence of advertising via influencers on social media sites has experienced rapid growth.  In recent times however, the lack of disclosure by certain influencers of their commercial relationship with the brand owners of the brands which they advertise to followers has been brought to the forefront and received [...]

2019-05-14T12:14:30+10:00May 14th, 2019|Categories: Intellectual Property|Tags: , , |

™ And ® – The Art of Using a Trade Mark Symbol

A trade mark is a way of branding and identifying a product or service, and distinguishing those products or services from competitors.  Over time, the concept of what is considered to be a trade mark has expanded and can include a logo, word, colour, sound, smell, phrase, shape, picture, movement, number, [...]

2019-05-10T15:12:08+10:00May 10th, 2019|Categories: Intellectual Property|Tags: , |

Changes to Long Service Leave Legislation – What you need to know

On 1 November 2018 changes to Victoria’s long service leave laws came into effect. The changes seek to provide further rights to employees and further responsibilities on employers. In essence, the amendments comprised of the following changes, which benefit Employees: Employees are now being able to apply to take their [...]

2018-11-12T17:13:18+11:00November 12th, 2018|Categories: Employment Law|Tags: , , |

Protecting your Brand at the Border

As an intellectual property rights owner of, it is important that you are vigilant about protecting your intellectual property from infringement and maintaining the reputation and value of your brand and/or products.  Counterfeit products which are imported in Australia can impact on and undermine the growth of a brand and its [...]

2018-08-24T17:16:22+10:00August 3rd, 2017|Categories: Intellectual Property|Tags: , , |

Are you paying your employees correctly? … Avoid an investigation by the Fair Work Ombudsman

Recently the Fair Work Ombudsman (the Ombudsman) has been investigating a spate of underpayment of wages and overtime claims (Claims) and has commenced investigations into these Claims and the businesses allegedly perpetrating them. Who is the Ombudsman and what are their powers when conducting an investigation? The Ombudsman is an [...]

2018-08-30T11:52:37+10:00July 26th, 2017|Categories: Employment Law|Tags: , , |

Advertisers Beware – Social Media Influencers paid to promote products must disclose the commercial nature of their posts

On 1 March 2017, a new provision was introduced into the Australian Association of National Advertisers’ (AANA) Code of Ethics (Code). The new provision stipulates that ‘Advertising or Marketing Communications must be clearly distinguishable as such to the relevant audience’. This is set to have a considerable effect on celebrities [...]

2018-09-11T16:46:58+10:00May 9th, 2017|Categories: Intellectual Property|Tags: , |