The ‘KK’ moniker is one that is very well known, especially with the rise of social media. Mrs. Kim Kardashian-West (‘Mrs. Kardashian-West’) has dominated the world over, and it would seem that everything Mrs. Kardashian-West touches, turns to gold – whether that be tech, cosmetics, or shapewear. Nevertheless, it would now [...]
It is a cornerstone of trade mark law that the owner of a registered trade mark must use the mark as registered, in relation to the relevant goods and/or services the mark is registered for. That being said, it is too often the case that a brand will overlook reconsidering its [...]
The .au Domain Administration (auDA) announced new licensing rules to the country code Top Level Domain (ccTLD) effective on 12 April 2021. The ccTLD is an Internet top-level domain, which is generally used or reserved for a country, sovereign state, or dependent territory and is identified with a country code. [...]
In today’s digital world, internet search engines are widely used to find and locate data based on key search terms. Search engines will usually provide a list of websites or images it considers relevant or connected to your search terms, and some sites are ranked higher than others in terms [...]
In an interesting matter for the Australian Trade Marks Office, global icon Victoria Beckham has sought to rely on her reputation in relation to her initials ‘VB’ in opposing two recent trade mark applications by a third party, VB SKINLAB PTY LTD, for its logo’s ‘VB SKINLAB’ and ‘VB SALON [...]
Recently, the outbreak of COVID-19 has seen many businesses change their business strategies and business models to cope with the impact of this pandemic. Some businesses have been unable to operate at all, while others have had to scale back their usual operations or expand and engage in markets that [...]
The rise and prevalence of advertising via influencers on social media sites has experienced rapid growth. In recent times however, the lack of disclosure by certain influencers of their commercial relationship with the brand owners of the brands which they advertise to followers has been brought to the forefront and received [...]
A trade mark is a way of branding and identifying a product or service, and distinguishing those products or services from competitors. Over time, the concept of what is considered to be a trade mark has expanded and can include a logo, word, colour, sound, smell, phrase, shape, picture, movement, number, [...]
On 1 November 2018 changes to Victoria’s long service leave laws came into effect. The changes seek to provide further rights to employees and further responsibilities on employers. In essence, the amendments comprised of the following changes, which benefit Employees: Employees are now being able to apply to take their [...]
A trade mark is considered to be a way for consumers to identify a particular good or service, typically known as a “brand”. Whilst most consumers are likely to readily identify a trade mark which is in the form of a logo, it is important to note that a trade mark [...]
