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Intellectual Property2018-07-13T13:44:31+10:00

Advertisers Beware – Social Media Influencers paid to promote products must disclose the commercial nature of their posts

The rise and prevalence of advertising via influencers on social media sites has experienced rapid growth.  In recent times however, the lack of disclosure by certain influencers of their commercial relationship with the brand owners of the brands which they advertise to followers has been brought [...]

May 14th, 2019|Intellectual Property|

Colour Trade Marks

A trade mark is considered to be a way for consumers to identify a particular good or service, typically known as a “brand”.  Whilst most consumers are likely to readily identify a trade mark which is in the form of a logo, it is important to [...]

June 15th, 2018|Intellectual Property|

Protecting your Brand at the Border

As an intellectual property rights owner of, it is important that you are vigilant about protecting your intellectual property from infringement and maintaining the reputation and value of your brand and/or products.  Counterfeit products which are imported in Australia can impact on and undermine the growth [...]

August 3rd, 2017|Intellectual Property|

Advertisers Beware – Social Media Influencers paid to promote products must disclose the commercial nature of their posts

On 1 March 2017, a new provision was introduced into the Australian Association of National Advertisers’ (AANA) Code of Ethics (Code). The new provision stipulates that ‘Advertising or Marketing Communications must be clearly distinguishable as such to the relevant audience’. This is set to have [...]

May 9th, 2017|Intellectual Property|

Copyright Held to be ‘Precious’

Copyright owners will welcome the recent decision of the Federal Court in Tolkien Estate Limited v Saltalamacchia [2016] FCA 944, where the estate of famous author J. R. R. Tolkien was awarded a smorgasbord of remedies for infringement of its copyright. Copyright generally Copyright is a statutory right under the [...]

December 12th, 2016|Intellectual Property|